Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

I'm just afraid the brand is not as popular with the end user as it used to be...I just don't see the same enthusiasm in online reviews as I saw a few years back.
Dymatize, Optimum Nutrition and lately Cellucor and Quest Nutrition seem to be more popular and loved in the market right now than Musclepharm. Their products are straight forward high quality with straight forward marketing messages not as loud and repetitive as Musclepharm. They don't appear selling well because of endorsements and sponsorships, but because of the quality of their products, and their credible message in their marketing.

The protein bars came off strongly for Musclepharm, but signing the Cavaliers to promote them seem kind of a bet. You don't gain much global, nationwide or local market access from sponsoring the Cavaliers, unless they win the NBA Final. The Cavaliers are not the Bulls, the Lakers, the Heat or the Celtics...

IMO, the brand lacks some substance and direction.

I might be wrong. However, the popularity of the brand should be reflected in the quarterly revenues, and they have been declining versus Q1 and Q2 from last year, for 3 straight quarters. Seasonality or not, it's not highly encouraging or comforting.

Possibly the brand has or will gain in popularity going forward and surpass past revenue numbers, we will have to wait and see as quarterly numbers are announced.