Thursday, June 25, 2015 6:19:59 AM
2) The shops are halfway around the world - do you know how much it costs to ship coffee halfway around the world? The shipping costs must eat up a lot of the gross margin.
3) When you order a coffee at a shop for $4, that's about 20 cents worth of coffee - do you want to have a percentage of $4 or a percentage of 20 cents?
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