Cafe Serendipity Holdings Inc. (CAFS)

[lesgetrich]

No it's not negated. The $2 million per store is a metric to describe what the estimated average sales per store should be. Some of the existing re-branded stores are probably already making that or more. I'm not saying that stores will not see an increase in sales, only that it wouldn't be due simply to their opening a new facility. The building design is primarily a branding vehicle. Once the brand is established it will probably bring in more customers. Until then, it's pretty irrelevant.

Current dispensary owners are not going to be attracted to a sales pitch that says "build a new store and they will come". They're looking at their bottom line and saying "what can you do for me that will make me more money". Nothing in the sales material suggests that if they build a new facility CAFS promises their sales will be over $2 million or that if they don't do so they won't reach that number.