Wednesday, June 24, 2015 9:22:45 AM
Note that the Tweet includes "@MaximMag" and a tinyurl to the Breathe website but not "#Maxim," "#MaximMag," "#MaximMagazine," or "#Maximparty."
Breathe doesn't show up yet on any of the following Twitter feeds.
https://twitter.com/MaximMag
https://twitter.com/search?q=%23Maximmagazine&src=typd
https://twitter.com/search?q=%23Maximparty&src=typd
And the Breathe announcement of the Party on their website doesn't use the iconic Maxim font.
So, I'm sort of wondering when the Maxim advertising kicks in per
http://www.prnewswire.com/news-releases/breathe-ecig-corp-officially-launches-its-product-line-in-new-york-city-and-eastern-tennessee-300095345.html
Of course, grammatically speaking, that paragraph actually says that Breathe will "officially advertise its proprietary e-Cigarette later this month which will include: print media, digital and event marketing activities, including the official launch event for Breathe scheduled for the evening of June 25, 2015 in New York." Not Maxim Magazine.
Hard to tell, at the moment, just what Breathe contracted with Maxim Magazine for. Guess we'll have to wait until tomorrow!
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