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Harvest Soul Organic Juices Expanding to West Coast

First-Ever USDA Organic Line of Chewable Juices Signs a Sales Representation Through Distribution Agreement With San Francisco-Based Optimum Sales

June 22, 2015 11:56 ET


ATLANTA, GA--(Marketwired - Jun 22, 2015) - Fresh Promise Foods, Inc. (OTC PINK: FPFI), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, is expanding their distribution footprint to include the West Coast and Pacific Northwest.

After successfully launching Harvest Soul Chewable Juices throughout the South Region with Whole Foods Markets, the company felt a West Coast expansion was a logical decision. The brand also debuted at the Natural Products Expo West show in March 2015, where it was one of a few dozen brands to be nominated for a NEXTY Award, chosen for being an innovator in the natural and organic space.

Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President said, "It became very clear to us after Expo West that we needed to be on the West Coast. We received such a positive reception and interest from retailers, distributors and customers alike that we felt expanding west was a smart decision. Also, it's important to note that the market for organic high pressure processed (HPP) juices is larger and faster growing in the West Coast area when compared with the South."

Quirk went on to further comment, "Toward that end, we are pleased and excited to be partnering with Optimum Sales, a top-tier sales through distribution organization of all-natural and organic products. They have the expertise in the natural and organic space and really 'get' our brand and how Harvest Soul Chewable Juice is changing the juice landscape."

Kevin Crozer, President of Optimum Sales commented, "When we met the Harvest Soul team at Expo West and tasted their new Chewable Juices, we were blown away! Not only by their unique concept, but the fact that they have managed to address the single major issue in the juicing world, lack of fiber and proteins due to the pressing process in pressed juices, and they managed to do it with great tasting flavors that are both USDA Organic and Non-GMO Project Verified. I immediately brought my sales team and some key customers to their booth to try their product. It was then that we knew we needed to represent Harvest Soul in the Western US. The possibilities are unlimited here with a brand like theirs."

Harvest Soul will begin shipping to lead retailers in July with full scale launch in August.

Harvest Soul Organic Chewable Juices are currently available at Whole Foods Markets in two great tasting flavors, Green Fusion and Tropical Fusion. Harvest Soul Organic Chewable Juices are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at www.harvestsoul.com.

About Fresh Promise Foods Inc.:
Based in Atlanta, Ga, Fresh Promise Foods and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.

About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized™, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).

About Optimum Sales:
Optimum Sales was established to represent quality natural/organic product manufacturers in the California, Nevada, Arizona and Pacific Northwest Markets with superior professional representation, to facilitate their brand's growth and profitability, and to provide all our team members with a challenging, rewarding and stable work environment. They manage only quality all natural and/or organic products and sell to all retailers, distributors and wholesalers that offer natural/organic products to their customers.

Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Harvest Soul, Inc. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.

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