This is excellent news, and bodes well for future of ZNGA in mobile gaming and pay-to-play VG-ing.
Mobile and home-based paly-for-cash-and prizes, is akin to the dawn of radio-based music and how it took over much of in-person attendance presentations by traveling bands, or the switch from propeller airplane travel to jet propulsion air travel.
As societies grow in size and complexity, 'stay-cation' becomes necessary and economical as crowding, technology and human pleasure seeking evolve. The wagon wheel gave way to rubber tire.
Now electronic transmission is wireless, and so is the growing customer demand for it. Bricks-and-Mortar gaming and casinos will not die out . . . but note that Atlanta and New Jersey and NV and Calif., are fighting different battles for entertainment dollars.
A business enterprise always wants a monopoly on how its product and service gets into the hands of the customer. Eventually, complexity and mathematical chaos and saturation of traditional marketing leads to evolving enterprise and profit opportunities. Look at religion for example, live media has replaced the physical visit to the church and one has the option to send money via electronic transfer.
ZNGA is moving into a form of gaming play (mobile for cash bets) that rides the new wave of mobility by electronic customer service. Note also that banking and ordering relationships and even learning is becoming remotely transmitted directly to the customer at home and on the go. And . . . as the population ages and the effects of growing forms of environmental pollution register their effect on travel and employment . . . electronic realities (e.g. VR) will become the new norm.
Also, even warfare and sports is moving to cyber-space.
Blowing up things becomes much more rationale as 'entertainment' rather than having to constantly endure social physical destruction and re-built costs for the world economy and the individual.
Lets see who is the first to develop an astro-mining and human colony space travel VG, that gets customers to pay-to-play. Movies and travel possibilities will begin to morif (sp) into VR VG-ing. Such forms of VR gaming, offer the greatest hope of schooling the individual, as they group play and have to up-spike their knowledge base to be able to play effectively within the VG environment.
ZNGA . . . start reading your boards . . . and ASAP your VG content as your future revenue sources.
I firmly believe the caring and active individual (true free enterprise) is the how of getting the American Future to happen positively and most efficiently. We are ourselves.
I am thinking ZNGA will be acquiring some more Indie VG producing contractors, and maybe some new partner relationships. When individual states like say Calif. realizes what I have discussed above . . . they will want active partners in creating content for their own governmental $s share of virtual casino play.
ZNGA make the call . . . be proactive and assembly a media presentation for each specific state administration, and get a show-and-tell dialogue going? What do you (and us investors) have to lose . . . but $$s? Opportunity is made.
