Twitter Inc (TWTR)

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Twitter Launches #TweetSmarter to Help Advertisers Make Better Ads

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In an effort to boost their ad products, Twitter has released a new edition of their advertising advice guide #TweetSmarter to help advertisers make the most of their Twitter ads and highlight the potential of Twitter as an advertising medium.

How to Tweet Smarter

For the new guide, Twitter’s called upon their global direct response experts, Product Sales Specialist Manager Amanda Felson and Mobile Advertising Specialist Sylvia Lam. Utilising their shared experience, the guide aims to assist advertisers by providing best practice advice and tips, in the hopes those insights will help more people see the potential of Twitter ads. From Twitter’s official announcement:

“[Felson and Lam] have looked at thousands of direct response campaigns and understand the creative nuances that make them successful.”

With their combined knowledge, Felson and Lam take users through every stage of the ad creation process, specifically looking at Website and App Install Cards. The guide, available for free via Twitter, includes a range of insights and tips aimed at helping advertisers build better ads.

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