U-Swirl Inc (swrl)

[rufio]

U-Swirl to Launch Innovative Mobile Loyalty Program Powered by Mobivity


http://finance.yahoo.com/news/u-swirl-launch-innovative-mobile-120000467.html

U-Swirl to Launch Innovative Mobile Loyalty Program Powered by Mobivity


PHOENIX, AZ--(Marketwired - Jun 1, 2015) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary SmartReceipt POS marketing solutions and patented mobile marketing technologies, announced today that U-Swirl, Inc. (OTCQB: SWRL) ("U-Swirl" or "the Company"), parent to U-SWIRL International, Inc., through which it owns and franchises self-serve frozen yogurt cafés, has selected Mobivity to launch a new mobile loyalty program that will integrate SMS text messaging with its SmartReceipt technology. U-Swirl, Inc. is an operator and franchisor of self-serve frozen yogurt cafés that operate under the following names: U-Swirl Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Gracie Bleu, and Josie's Frozen Yogurt. As of January 2015, the Company and its franchisees operated 255 self-serve frozen yogurt cafés in 37 states and four foreign countries. U-Swirl, Inc. is headquartered in Durango, Colorado.

Customers of U-Swirl stores will have the opportunity to join various loyalty and rewards programs, as well as receive targeted offers and promotions, by subscribing to text messaging programs or through relevant content on their receipts.

"Our early tests have been extremely well received by our customers," commented Carell Grass, Vice President of Operations of U-Swirl. "Response rates to text messaging promotions have been as high as 71%, which is unparalleled. The ability to anchor our digital loyalty program to our point-of-sale systems and receipt content was a key differentiator that attracted us to the Mobivity solutions, and the results speak for themselves."

By leveraging Mobivity's SmartReceipt technology, U-Swirl will have the ability to craft highly targeted and relevant loyalty messages through SMS text messaging and via receipts given to consumers at the point of sale. Survey participation, subscribing to a text messaging program, bounce back offers, and other targeted calls-to-action are all dynamically generated on the receipt through the SmartReceipt technology, and continued customer participation is as easy as providing their mobile phone number at the point-of-sale. SmartReceipt reads purchase data in real-time, which enables U-Swirl to deliver the right message to the right people at the right time, rather than delivering them generic, non-targeted offers.

"We are elated to be partnering with another world-class brand to pioneer the next generation of consumer loyalty," stated Dennis Becker, CEO of Mobivity. "U-Swirl shares our vision of a future where consumers enjoy relevant and timely engagement from their favorite brands, and it's a privilege to play a key part in the support of that mission."