Innovative Food Holdings Inc (IVFH)

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The Fresh Diet Partners with Ogilvy & Mather to Develop Brand Strategy

In Press Releases by Innovative Food Holdings/May 21, 2015/Leave a Comment/

MIAMI, FL / ACCESSWIRE / May 21, 2015 / The Fresh Diet, Inc., America’s leading direct to consumer fresh gourmet meal delivery company and wholly owned subsidiary of Innovative Food Holdings, Inc. (IVFH), has partnered with Ogilvy & Mather (“Ogilvy”), one of the largest marketing communications companies in the world, to assist with the company’s brand strategy and development.

This partnership will provide The Fresh Diet(R) with an opportunity to build its brand and enhance its strategy to communicate The Fresh Diet’s true value proposition to consumers. Based on nutritional approaches and the latest food trends in the industry, The Fresh Diet enables consumers to incorporate the right meals with their wellness and diet goals. This includes a wide range of customized daily meals and snacks delivered fresh, directly to the customer’s door.

“As The Fresh Diet continues to innovate in the fast-growing fresh food delivery category, we remain committed to providing an exceptional customer experience that helps our clients embrace healthy, transformative approaches to their daily meal consumption,” said Bryan Janeczko, CEO of The Fresh Diet. “Ogilvy has extensive experience with developing world-class brands, and we plan to utilize their expertise to drive awareness to consumers and build upon our growth strategy in this dynamic industry.”

Jack Rooney, Chairman & CEO Ogilvy Chicago added, “The Fresh Diet is a dynamic company perfectly positioned at the crossroads of so many food trends. We are thrilled to be their partner and help bring their brand story to life.”




http://ivfh.com/press-releases/the-fresh-diet-partners-with-ogilvy-mather-to-develop-brand-strategy/