Wednesday, May 13, 2015 8:06:28 PM
Basically the losses come from:
- No meaningful revenues
- High expenses, including lavish compensation for Iehab and his family/friends.
This company has never really had a business model. They did some manufacturing, didn't make any profit to speak of (if any -- I don't think they've ever turned a profit but years and years ago they may have). They are out of that business now. Then they partnered with a guy and were doing infomercials. If any of them aired I never saw them, and they never generated anything of note with it. They were selling a knockoff of the George Foreman grill (Evander Holyfield, I think), and some hair product, and a bunch of other crap. It never materialized, then they had a falling out with the partner.
Then they somehow got hooked up with this energy drink.
But the only constant was:
1. Hype
2. No substance
3. Iehab getting rich.
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