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Re: None

Monday, 05/04/2015 1:55:09 PM

Monday, May 04, 2015 1:55:09 PM

Post# of 57850
In PLSB's 2013 10-K it claimed that its Lemon/Limeade products were being sold in 20,000 locations. In its 2014 10-K PLSB again claimed these products were being sold in 20,000 locations.

The 10-K says PlSB's 2014 Net Sales were $3,363,136.

$3,363,136/20,000 = $168.16 sales per year, per retail location.

$168.16/365 = $0.46 sales per retail location, per day.

Assuming a retailer has a 100% markup, that would equal less than $1.00 a day in sales per retailer. That doesn't seem like an incentive to stock these unadvertised products.

Of course, the net sales figure includes more than just Lemon/Limeade products. So, these numbers overstate the actual results per retail location.

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