Non-GMO is the coming trend and FPFI is ahead of the it by being non-GMO certified! Grocers, too, are moving to offer consumers more products free of genetically altered ingredients. The shelves and cases in Whole Foods stores are to be free of products containing such ingredients by 2018, and Walmart is vastly expanding its selection of organic foods, which are free of genetic alteration by law. Even big food companies are moving to take genetically modified ingredients, or G.M.O.s, out of their products or to label products so that consumers know which are free of them. http://www.nytimes.com/2015/04/27/business/chipotle-to-stop-serving-genetically-altered-food.html?_r=0