Apple Inc (AAPL)

[~ Blue ~]

~HUGE NEWS~~ Apple, the GOLD watches already sold out in the pre-order process.

Apple’s official target for 2015 is 20 million smart watches overall, 17% (3.4 million) of which are to be “Editions.” At this point, many market analysts are skeptical that the company will be able to meet this goal. The initial run is 5-6 million units. According to Apple, the “Edition” watches (http://store.apple.com/us/buy-watch/apple-watch-edition) already sold out in the pre-order process. At prices ranging from US$ 10,000 to 17,000 and profit margins of over 60%, the issue of volume might upset Apple’s share prices even more than it would impact the gold market.

Two effects are at work: an affluent group of buyers being able to pay this kind of money for a luxury item; and the contradiction of coupling a metal representing lifetime value with a first generation technology item that will likely be replaced by a new version next year. Which trend will win? Either result will be a valuable lesson for technology marketers.

http://www.kitco.com/ind/Albrecht/2015-04-13-The-Apple-Gold-Watch-To-Contain-Half-Ounce-Of-Gold.html