Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Musclepharm lacks product management of existing products. Seriously!

A few years back, when I studied marketing a few semesters in Milan, this was something they indoctrinated on to us....Understanding product management, understanding how to grow and defend market shares for products and for product categories.

What are the doing? They sign a golfer, and from that day and until now....the sales and the market shares have dropped for the most important products. We got the data, and there is no need to be in denial about it....The endorsements signed in 2014 had a NEGATIVE EFFECT on the brand.

Lets face it, young people find UFC fighters cool, and they consider bodybuilders and muscular athletes like Arnold Schwarzenegger and Colin Kaepernick to be their "bros"...not any overpaid "golfer".

Damage control: Use "the golfer" for the Nature Sport brand.....and make that brand similar to Schiff Nutrition, Nature Made, Nature's Bounty and Solgar vitamins. Buy high quality supplements in bulk, krill oil, CoQ10....put them in bottles, tubs whatever and sell them for a premium at Whole Foods Market with "the golfer" endorsing them.