Mattel and Quirky Partner to Help Reimagine PlayCompanies to collaborate connecting Quirky’s vibrant global inventor community with Mattel’s iconic brands and products ranging from toys and games to baby gear and preschool products.
EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel(MAT) and Quirky, the company that makes invention accessible, today announced an exclusive partnership to spark invention in toys, play and baby gear. Harnessing the power of Quirky’s global community and Mattel’s iconic Brands, Quirky and Mattel(MAT) will reimagine Mattel’s portfolio of products to drive growth for brands like Barbie, Fisher-Price, and Hot Wheels. This partnership combines Mattel’s scale and 70 years of toy-making history with Quirky’s open and agile approach to product development.
Starting today, the companies invite everyone to submit new product ideas for toys, games, and family products to Quirky’s online platform to support Mattel’s vision to create deeper consumer connections and reimagine how children play, learn, and grow. Quirky and Mattel(MAT) will begin developing the new products alongside Quirky’s global community, the first of which may be available for holiday 2015. Watch the video to learn more here.
“This marks a new era for Mattel,” said Richard Dickson, President and Chief Operating Officer, Mattel(MAT). “Leveraging Quirky’s platform allows us to discover new ideas for our toys and unique solutions for our baby products. Just as importantly, this new partnership will enable us to accelerate the speed and scope of invention by tapping into Quirky’s dynamic community. This is an industry about creating and inventing, whether based on a consumer insight or a really fun idea, with the power of our own talented inventors and now Quirky, we are realizing our vision to reimagine Mattel’s core brands and bring truly great unexpected play to families.”
The relationship with Mattel(MAT) is the third addition to the Powered by Quirky initiative, a new series of product-development partnerships with category leaders. Powered by Quirky enables Quirky’s community to work with industry-leading companies like Mattel(MAT) to impact the brands they love.
“Few companies inspire creative imagination like Mattel,” said Ben Kaufman, CEO and Founder, Quirky. “Partnering with Mattel(MAT) gives our community the opportunity to tap into their own childhood memories to dream up entirely new ways to play.”
To date, Quirky has received close to 15,000 toy-related idea submissions from its community. Starting today, each and every idea in the category will have an opportunity to become the next big product from Mattel(MAT).
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