Intel Corp (INTC)

[Saturn V]

FPGA circuits require much larger area, power and are of lower speed than comparable logic processes. You may be able to add smaller peripheral extensions (not even instruction set, since that is too high speed), but not for architectural changes on CPU and GPU. In addition, why should Intel have had a problem with redesigns?

You dont get it!

Of course you are not going to customize the CPU or GPU via the FPGA. Intel does extensive optimization of the CPU/GPU, and no FPGA can compete with that.But you can quickly customize the peripheral circuitry for different customers. For example different vendors may explore different displays, memory types and other peripheral devices. Yes Intel chipsets have traditionally filled the rule, but that takes more time.The contra revenue is a result of the Atom being optimized for typical Windows devices, and not for low end Android devices, and so Intel was forced to go the contra revenue route since the design tweaks were going to take too long.