Elite Pharmaceuticals Inc (ELTP)

[no2koolaid]

Please post what percent of the ADF opioid pain med market these "pioneers" possess. In doing so, we could then determine what percentage Elite might easily capture; irrespective of being deemed a disruptive technology.

But, there is more to capturing market share in a market, even one controlled by industry giants...

When Hanson's and Virgil's sought to enter the soft drink market many analysts discounted their potential for success. As we know, soft drinks are a mature market where the only way to gain share is to steal it away. Well, long story short, both firms have been wildly successful (as have their investors) and, with all their marketing muscle and shelf space, neither Coke nor Pepsi were able to prevent it. So, how did that happen? Simple answer: The creation of a viable substitute. For Elite, should their ADFs prove as formidable as they appear in patents and trials, their viability may be more substantive. And before one can dismiss it, the answer will only be given by the FDA and the market. So, I guess we will have to wait and see...