Cafe Serendipity Holdings Inc. (CAFS)

[lesgetrich]

Your entire argument rests on your claim that a dispensary will only average $237,672. Yet you give no source for this claim.

Most current dispensaries operate as mom and pop shops with zero marketing or branding. From Marijuana Business Daily...

From Less Than $100K to Millions of Dollars, Annual Marijuana Dispensary Revenues Run the Gamut

... most look to Harborside Health Center to get an idea of what’s possible in this industry. The California-based dispensary – one of the few MMJ operations to reveal financial data publicly – claims it generates more than $22 million in annual revenues, making it one of the largest cannabis centers in the nation from a sales perspective.

The good news is that if you put in the hard work, follow local regulations and implement best practices, the potential is indeed sky high. More than a quarter of dispensaries in the survey reported annual revenues of more than $1 million

Dispensaries at the top end of the spectrum often have thousands – or even tens of thousands – of loyal patients, professional packaging and tested products, a dozen or more employees and multiple locations within one state.

The whole rational for franchising is to enable someone to take their $100k revenue dispensary and potentially turn it into a $2 million revenue dispensary by implementing marketing programs and best practices. If those $250k revenue dispensaries didn't exist, there would be no market for Cafe Serendipity.