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Re: RookieStockPicker post# 35261

Saturday, 03/28/2015 1:24:03 PM

Saturday, March 28, 2015 1:24:03 PM

Post# of 45244
Why 'sneak peek' of 2015 Baristas Calendar in March?

The referenced 'coming soon' post was actually made December 27, 2014 (a bit late for a calendar, IMO -- could have been a stocking stuffer if available in timely fashion).

The calendar is not currently available on the baristas website, at least not under the 'Shop' tab.

IMO, just another example of failure of BCCI to execute an idea which perhaps could have borne some fruit. Although, such Kiosk Kutie calendars are not likely to be available amongst Baristas branded merchandise in BMOC/Pennsylvania stores -- but I could be wrong.

A bit of a problem with the 'split brand' which is emerging:

1. Sexy kiosks (money losing, so far company owned); and

2. Mall-based, more conservative outlets (franchised, perhaps money-making for BCCI through franchise fees and royalties)

Clearly different advertising and promotions for these two segments (would be helpful if a poster could find a BMOC-sponsored INC half page ad, and advise which segment is promoted, if either).

If the mall-based outlets are successful, wouldn't be surprised to see the kiosks closed as real estate commitments end.