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[NYC Trader]

$STOY

EQ: What is the size of the market you’re addressing with your products?
Meyers:In the mobile-connected toy arena, Disney (DIS) and Skylanders (ATVI) , which I consider to be two major players in the space, both averaged around $1 billion in revenue last year. I believe Activision, through Skylanders, did more than $1 billion. There is also the educational market with leaders such as LeapFrog (LF) bringing in half a billion annually alone. This is another sought-after space that toy companies are trying to push into. Altogether, I look at the connected toy space to be an $8 billion to $10 billion market this year and fully anticipate it to keep expanding at an aggressive rate.
That being said, the market for near-field technologies and other digitally connected platforms leaves a gap to fill in the tween and young adult market, which is completely unaddressed. We’re looking at what could be a $10 billion to $12 billion space in 2016. So between the two, we believe there is at least a $20 billion opportunity there. We seem to be one of the few companies focused on addressing both sides of that space. And by leveraging the Apple (AAPL) and Android (GOOG) operating systems we are tapping into a much larger user base than that of dedicated game consoles like the PlayStation 4 (SNE) or the Xbox One (MSFT) .