I doubt it is costing us or POW! anything. I also doubt a partnership contract has been finalized or signed yet.
Smoke and mirrors, possibly. Digital Domain has been diligent and transparent with their filings. They have also done the virtual singer in concert, with 100,000 attendees it was probably profitable. Like the Genius Brands partnership, I think this is legit. I don't know how much money it will generate, though. It should generate quite a buzz when they release something.
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