Tuesday, March 17, 2015 8:30:25 AM
”Shamrock Wishes”
Madison Avenue Greetings from NY to Europe:
Ken Rosenthal
I am always amazed how people turn a cultural and religious celebration held on March 17th, the traditional death date of St. Patrick (c. AD 385–461), the foremost patron saint of Ireland, into a day of full on alcoholic debauchery. Yet, year after year, we see it time and time again. Of course the advertisers love it, the bars, do, the beer manufacturers and the people that love green bagels, muffins, shakes, and anything else that can be made green. Which is why I take the high road and instead use this day as a day to swot analyze the competition while they ply themselves with booze.
Staying ahead of the competition and on top of the latest digital trends will certainly guarantee us here at 3Kronor the ability to find the pot of gold (new clients) at the end of the rainbow before anyone else does.
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