Saturday, March 14, 2015 3:36:33 PM
MOVIE RELEASE PRODUCT CYCLE Example!!!
Note where 4k UHD slots in...& consider why NTEK is using the
TVOD-Model to start...
(My Mythical Online Movie Rental Service, Farhad Manjoo, Slate,
April 17, 2009.) the timeline as follow :
- Release to Theaters
+3 Months to DVD (sales, rental)
+3 Months on VoD/Pay-Per-View services (hotels, cable, etc.)
+6 Months on Premium services (HBO, Starz, etc.)
+7 Years on broadcast television (TNT, USA, etc.)
NOTE that UHD/4K is not listed. UltraFlix delivers MOVIE QUALITY
streaming such that it may VERY WELL transplant DVD-sales - which
are seeing contraction - while STREAMING is EXPANDING!!!
4K offers a NEW STEP in the system & WILL precede the Premium &/or
Subscription Services!!!
The benefits:
[] Convenience
[] In-Home Theatrical Quality
[] On DEMAND
[] Sooner than ANY OTHER METHOD (post theatrical release)
[] NTEK can cherry-pick titles
[] Less RISK
[] HIGHEST marketing/film awareness
[] LOW cost-to-market
[] Little marketing required
[] Tried & true BOX-Office Revenues to determine film-targets
[] NTEKs UltraFlix streams @ near-100% Market Penetration
[] Also, bitrate savings mean NO INCREASES in internet streaming service to GET ULTRAFLIX & 4K NOW!!
[] & Data-Cap preservation
[] NTEKs UltraFlix comes with a variable-bitrate setting
[] Users can determine the bit-rate stream: From 6Mbps to 25Mbps
& on & on...
All of these BENEFITS add up to NTEK being justified in taking
the corporate actions & making the necessary strategical changes
that GOT THEM HERE!!!
NOW movies can go STRAIGHT from the MOVIE THEATERS directly into
the comfort of one's home at about 1/2 to 1/6 the cost of a going
to a movie theater!!! (Depending upon film, viewers, ticket costs
& the EXTRAS people buy when there - plus travel, etc..)
UltraFlix & 4K TVs are bringing the experience into the HOME NOW!!
KEEP DOING THE DD & INVEST ACCORDINGLY!!!
NTEK
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