Be Active Holdings, Inc. (fka JALA)

[Supervisor]

Be Active Holdings' Jala is Available at Stop Shop

Source: Access Wire
Adds 375 Stores Throughout New England, New York , and New Jersey

NEW YORK, NY / ACCESSWIRE / March 9, 2015 / Be Active Holdings, Inc. (OTC:JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it is now available at Stop Shop locations in New England, New York, and New Jersey. Stop Shop is the largest supermarket operator in southern New England and recently celebrated its 100th year anniversary. Initial product includes chocolate and vanilla sandwiches.

These additional locations solidify Jala's penetration into New England and the tri-state area and bring the total retail availability of Jala to just shy of 1,000 stores.

Be Active Holdings President, Sam Pugliese, stated, "We are thrilled with the supermarket and consumer reception Jala has received so far, especially given the limited capital resources we have had. Jala Greek frozen yogurt sandwiches are selling through better than expected. Jala is greatly positioned for accelerated growth in 2015 and beyond, as we will look to expand Jala nationally over the next twelve months."

Be Active Holdings Director and Secretary, Joseph Rienzi, added, "Our continuous focus on brand awareness and market penetration has led us on a path of continual growth. We are pleased with the consumer's feedback of our portfolio. We will continue to strive on expanding our market share as the opportunities arise and increase our exposure to the customers."

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

About Be Active Holdings, Inc.

Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. For more information, check out: http://jalabars.com.