Rocket Fuel Inc (fka FUEL)

[KingDMC]

Rocket Fuel Launches Partner Program with More Than 100 Partners

Source: Business Wire
Partner Program’s Gold and Silver Certification Program Includes comScore, Experian, Nielsen Catalina Solutions, and Datalogix

Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced a new partner certification program that offers Rocket Fuel clients the ability to access more than 100 best-in-class technology and solution providers that span the paid and owned marketing ecosystem, including connected platforms, data for targeting and measurement, attribution technology, publishers, and exchanges serving display, video, mobile, and social media.

“Rocket Fuel’s partners are essential to our business, and core to the success of our customers’ digital marketing initiatives,” said David Skinner, Vice President of Global Partnerships at Rocket Fuel. “We see tremendous value in partnering with best-in-class companies to bring further value to our customers and provide our partners access to resources that drive optimal business outcomes. As our digital marketing hub capabilities span an AI-based media-buying engine and industry leading DMP, our program is designed to help our customers optimize their digital marketing strategies across all touch points in the customer journey.”

On the Rocket Fuel platform, customers can tap into the Rocket Fuel partner ecosystem to access integrated partner capabilities. The benefit to Rocket Fuel’s customers is a curated set of partner solutions that drive high-performance, high-return-on-ad-spend solutions. Customers can enjoy the power of Rocket Fuel’s AI to optimize their campaigns in new, partner-enabled marketing domains in paid and owned media.

Rocket Fuel has expanded the current partner program to include Gold and Silver certification levels. Partners have an opportunity to become certified based on platform usage, strategic alignment, and market presence. Industry leaders and innovative startups partner with Rocket Fuel to gain access to the company’s best technical minds for collaboration, sales support, co-marketing, and to develop joint products that deliver superior business outcomes and drive the future of digital marketing. Partners receive access to various tools and real-time APIs on Rocket Fuel’s DMP and DSP platforms to develop innovative marketing solutions with support from Rocket Fuel’s technical team.

Partnership Tiers

Gold Certification: Companies offering proprietary solutions with significant value demonstrated in Rocket Fuel campaigns, which is communicated via joint strategic marketing initiatives.

Silver Certification: Companies offering solutions that are extensively integrated throughout the Rocket Fuel platform, whose value is communicated via joint tactical marketing efforts.

Enabled Status: Companies with integrated solutions supported by Rocket Fuel and are campaign-ready.

The full list of Rocket Fuel partners is available at http://rocketfuel.com/our-partners#our-partners.

“Rocket Fuel’s partner certification program puts the power back in the hands of the advertiser which makes them an ideal marketing partner for our own customer-first approach to addressable advertising,” said Ian Wright, Vice President, Global Product Management, Experian Marketing Services. “As a gold-level partner, advertisers will be able to leverage Experian Marketing Services’ best-in-class data and linkage assets throughout the advertising ecosystem to engage their most relevant customers and prospects across the broadest array of offline and online channels.”

"We are proud to partner with Rocket Fuel with a shared commitment to independent verification of campaign ad delivery,” said Jodi McDermott, Group Vice President at comScore. “Using comScore validated Campaign Essentials™, our combined efforts offer Rocket Fuel customers a leading methodology for identifying and avoiding low quality inventory, ensuring that their ads are served in brand safe environments. Our collaboration also allows brand advertisers to accurately verify target audience reach by integrating vCE® with Rocket Fuel’s Audience Guarantee solution, which is designed to ensure marketers only pay for impressions delivered to their intended target.”

“We are aligned with Rocket Fuel in improving audience targeting and delivering measurable sales results for digital campaigns,” said Chris Scoggins, Senior Vice President and General Manager, Digital Services, Datalogix. “Datalogix’ offline purchasing data and Rocket Fuel’s Big Data and AI-based media buying platform are a winning combination for advertisers and publishers who want to increase the effectiveness and measurement of their advertising.”

“We’re proud to collaborate with Rocket Fuel to optimize ad performance and maximize ROI for brands,” said Jay Stockwell, Chief Revenue Officer, Nielsen Catalina Solutions. “The ability to dynamically adapt in-flight ads - leveraging the combined force of Rocket Fuel’s optimization platform powered by actual retail sales datasets from Nielsen Catalina Solutions - offers significant performance advantages to advertisers."