Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

The filings confirm there WERE ice cream activities -- 5M shares of stock were given out to set up franchising. These had a value of $500K at the time. Still 'on the books' as an intangible asset at $125K. Why, don't know.

And, apparently you can buy ice cream at the kiosks, I think you have done that.

But, 2014's BCCI registration statement did not mention ice cream (other than as an intangible asset worth about .004 per share). That is, as BCCI discussed its business, sale of ice cream was not singled out.

Lack of talking about the ice cream business, despite reporting over 200 stores were going to carry it (Gristedes plus another NY area chain), and reduction in book value, leads to the inevitable conclusion that at least financially this is a brand extension which has not worked out.