Sunday, March 01, 2015 2:23:05 PM
What if Margrit won the Powerball and could put some money of her own into the company (doubt she would), but what if? What if, Costco decided to expand based on abysmal sales with no advertising or marketing support? What if MRIB got a NY distributor with no retail clients and again, no advertising and marketing support? What if MRIB got a distributor in Florida with no retail presence? What if MRIB were able to somehow magically grow sales in California making no changes to the existing retail base or current marketing plan/approach?
Pretty weak. There's so little support of the "what ifs?" Just pipe dreams from longs desperately under water on a worthless stock and company grasping at straws and "what ifs?" hoping for a miracle. Bottom line is you don't mortgage your house to buy lottery tickets which match the odds and outlook currently faced by MRIB investors. No employees. No sales force. No cash. No advertising, marketing or branding, only a handful of regional SoCal retailers with little to no sales to speak of. Not looking good other than a bunch of billion to one "what ifs" that have already come and gone without materializing. Hoping for them to happen a second, third, fourth time? Just naive and unrealistic.
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