The Grilled Cheese Truck Inc. (fka GRLD)

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The real story: Trading only totaled about $150,000 in GRLD stock for first 20 days. That's trivial considering the publicity.

The press doesn't understand that there was no IPO and no one paid over $100,000,000 for a few food trucks (does anyone know the precise number of trucks?) and a brain-dead business plan. Investors aren't idiots, although penny stock players are often addicted gamblers.

Note too that GRLD shares quickly plummeted from $6 to $3.50. So IF GRLD was worth >$100 Mill 20 days ago, its value has dropped $40 million. I have little doubt shares will continue to fall.

This is a fun story that involves several silly fads and a lot of bad reporting