Twitter Inc (TWTR)

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Twitter's Quick Promote Tweets

http://dtn.fm/Z8sXN

Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard.

Here's how it works: Twitter wants you to review your tweet stats in Analytics and choose which ones you want to promote. Simply pick a budget for each tweet and voila! Twitter will take care of the targeting for you.

In the blog post announcing the new feature, Twitter noted they'll automatically target users with interests similar to your followers, which is their determination of the people most likely to be interested in your message. In an August 2013 survey, Twitter found that users who see a relevant Promoted Tweet from an SMB are 32% more likely to visit that business.

It's being billed as a faster and easier way for SMBs to "get their best content in front of more people on Twitter."

But how well does it work, and should you give it a try?


HOW QUICK PROMOTE TWEETS WORK

You know, maybe you are super busy and I totally get that – I built my business from the ground up, too. Quick Promote seems like a decent option for busy marketers who just want to get more exposure and don’t really care as much about who actually sees it. Sometimes I’ll run a Twitter Promoted Tweet campaign with a $20 budget - so it’s annoying to spend +5 minutes configuring a $20 ad campaign.

When you set up a Promoted Tweet campaign the old way, you can layer on demographics, geo-location, interests and more to get closer to your actual customers. You can even upload a list of customer emails or phone numbers and create Tailored Lists, or do remarketing to reconnect with people who have already visited your site.

Quick Promote puts your tweet in front of an audience Twitter algorithmically determines to be similar to your own. It won’t be anywhere as targeted as you could do manually, but it doesn’t take as long to set up.


SO YOU WANT TO GIVE QUICK PROMOTE TWEETS A T

Let's assume you're looking for a way to increase engagement and build your Twitter following. There's this ripple effect on Twitter, where the more shares and engagements a piece of content earns, the more exposure it gets, inciting more engagements. It's how content goes viral! So if you can spend $20-$30 promoting a specific tweet, it will earn you more organic activity, as well. It can help drive more traffic to your site and inspire more people to follow your account.

Check this out – this is a tweet I promoted just a few days ago. It was already performing pretty well and I could see that people enjoyed the content. I promoted it for $20.


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