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BusinessWire article from Nov 11, 2014 [relevant]

http://www.businesswire.com/news/home/20141111005531/en/Research-Markets-Global-Feminine-Hygiene-Products-Market#.VO8fP8J0zDc


Research and Markets: Global Feminine Hygiene Products Market 2014-2018: Increasing Awareness, Intense Competition and High Brand Loyalty


November 11, 2014 07:12 AM Eastern Standard Time


DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/th3qf8/global_feminine) has announced the addition of the "Global Feminine Hygiene Products Market 2014-2018" report to their offering.

The Global Feminine Hygiene Products market to grow at a CAGR of 4.7% over the period 2013-2018

Hygiene is a science that aids in the maintenance of health and prevents the spread of diseases. Feminine hygiene products are personal care products that are used by women at the time of menstruation or vaginal discharge or bodily functions related to vulva. These products include sanitary napkins/pads, tampons, panty liners, menstrual cups, douches, intimate wash and sprays, and feminine wipes.

One key trend upcoming in this market is high brand loyalty among consumers. Consumers loyal to their specific brands often refrain from trying out new ones. Hence, established vendors can maintain their consumer list and market share.

According to the report, one of the major drivers of the market is the rise in awareness of the importance of hygiene among girls and women worldwide. Various campaigns and seminars about the safety measures to be taken while maintaining hygiene, and the usage, and disposal of hygiene products are conducted in schools and colleges worldwide. These have created demand for safe feminine hygiene products.

Further, the report states that one major challenge in the market is the intense competition among vendors in the market. Many multinationals have dominant shares in the market, and this poses a threat to small-sized vendors. In addition, the emergence of many private-labels is intensifying competition.

Key Vendors
• Johnson & Johnson
• Kimberly-Clark
• Procter & Gamble
• SCA

Other Prominent Vendors
• First Quality Enterprises
• Fujian Hengan Group
• Kao
• Lil-Lets Group
• Millie & More
• My Bella Flor
• Natracare
• PayChest
• Playtex Products
• Seventh Generation
• Uni-Charm

For more information visit http://www.researchandmarkets.com/research/th3qf8/global_feminine


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Sector: Women's Health