Alkaline Water Comp Inc (WTER)

[pspencer1717]

They have spent money on sales to get the product in the stores(slotting fees, etc), but to my knowledge/research nothing of consequence on marketing/advertising to promote the product (print, television, broadcast, etc). Those do not get separated on the financial statements. My point was basically that the product seems to do well on the shelves without the typical brand recognition (i.e. Smartwater) so I'm hopeful that things will get even better when they start marketing the brand to a broader audience.