Wednesday, February 25, 2015 12:40:22 PM
1) The incredible growth to this point with very limited capital raised. They seem to be building their business rapidly through increased distribution/sales, while maintaining low overhead and essentially haven't even spent anything on marketing yet.
2) Increase of revenue % with a decrease in operating expense %. I would think this means a bulk of money has been spent to get production up and running. Now they are able to capitalize on their distribution agreements which have ramped up sales while the costs of getting machines built and running in bottling plants are behind them (until they potentially need more plants to keep up with demand)
3) This is a hot category with the major players (Coke, Pepsi, etc.) scrambling to find ways/products to offset their declining soda and unhealthy drink sales.
If that deal with McLane was just a PR mistake, which I suspect it was, then I think this stock is still undervalued and can't wait for the future.
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