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Net Element, Inc. (NETE) at the Forefront of Rapidly Growing Self-Ordering Market with Highly Affordable Aptito POS Platform
Having to flag down a waiter at your favorite restaurant is often regarded as one of the most frustrating things about the otherwise enjoyable experience of dining out and the payroll costs associated with having a large wait staff, especially at extremely busy restaurants and bars, is one of the biggest budget line items for proprietors to contend with. Moreover, human wait staff can make mistakes taking orders and oftentimes key elements or stipulations of an order become lost in the hectic process of getting an order to the kitchen staff for preparation. This same phenomenon is also seen at bars, where multiple drink orders can often get mixed up between customer, wait staff, and bartender, resulting in disappointed customers who may ultimately choose another establishment the next time they go out for a night on the town.
Putting the ball into the customer’s hands when it comes to ordering can significantly improve the dining experience and increase customer retention, simultaneously alleviating the cost and complexities for the business when it comes to ordering mistakes. These factors are collectively some of the main drivers behind the rise of self-ordering kiosks and even self-checkout terminals that are now cropping up at restaurants and bars, as well as retailers, all over the world. However, as the Home Depot breach last year clearly showed, which was directly linked to security-compromised self-checkout terminals and which resulted in the theft of over 56 million credit customer card and pin numbers, while self-ordering may be an amazing innovation, self-checkout minus a human observer can pose serious security and brand integrity risks.
One of the leading innovators in mobile payment solutions and transactional services today, Net Element, Inc. (NASDAQ: NETE), which owns and operates a considerable global footprint via their TOT Group family of subsidiaries, is on the forefront of this hot growth sector via their next-gen, cloud-based point of sale (POS) platform, Aptito. Recently updated to Version 2.4 and optimized for iOS 8.1, Aptito is an all-in-one software platform centered around Apple’s (NASDAQ:AAPL) iPad and iPhone, which has been designed to fulfill a variety of roles, ranging from self-order kiosks, POS solutions and mPOS implementations with the company’s mobile iPhone version, to comprehensive real-time inventory management and customer engagement.
Aptito self-order iPad Kiosks are extremely affordable at only $49 per month and they sync directly with Aptito’s signature iPad POS system, saving proprietors thousands of dollars per month on wages, while circumventing the security risks associated with self-checkout. Naturally, wait staff can also use their mobile phones to place orders and have them instantly printed out in the kitchen. But with the self-order kiosks, customers can order, as well as tender payment directly from their seats, and yet a human presence can still be present in the loop to verify checkout via the synced iPad POS software, giving proprietors the best of both worlds. At the same time, the synced software platform dovetails with the comprehensive Aptito inventory management and sales app, which not only keeps track of inventory in real-time on a per-order basis, the app also has time saving features like inventory alerts and auto-ordering capabilities which remove many of the more complex and taxing aspects of inventory handling, a real life-saver for typically already overworked managers.
The automatic inventory feature is one of the most compelling reasons for business owners to upgrade their business to using the Aptito platform. The time and energy savings of the Aptito platform’s auto re-ordering feature, as items are automatically added to an online cart and suppliers emailed, melts away the complexities associated with inventory restocking, reducing the often difficult to keep track of issue to a simple matter of a few clicks. The inventory management app also does one-touch, in-depth inventory reporting, so managers can drill down into the specifics and really take control of their budget, looking at relative costs and profits in a highly granular fashion, all within a single software environment.
From enhancing traditional POS architectures via iPad-based POS systems and digital menus that allow customers to see eye-popping, high quality images of menu items (which has been shown to increase overall sales volume), to revolutionizing the entire customer flow process with an advanced self-service approach using tableside or bar-mounted kiosks, Aptito’s affordable platform execution can increase profits and customer retention with ease. Getting the system set up and running is also very easy and the company even has a real-time table reservation app that syncs up with the iPad POS system, helping to smooth out the service workflow and finish more covers per day without the hassle of accidently double-booked seating, or having to keep customers happy as they stand around waiting at check-in.
The Aptito platform’s potential as a disruptive technology, particularly for smaller businesses who typically cannot afford to roll out such revolutionary POS and self-order architectures, was even recently acknowledged by the only independent business awards program in existence today which is judged directly by analysts from the press and industry itself, the Best in Biz Awards. Aptito recently won the Best in Biz Awards silver for Most Innovative Product of the Year in the SMB category, clearly showing just how powerful this fully integrated solution is, as Net Element’s Aptito platform beat out hundreds of other nominees at what was arguably the most competitive instance of the Best in Biz Awards to date.
Aptito is just one of the Net Element, TOT Group division’s family of companies, which also includes Unified Payments, one of the top credit and debit card-based payment processing service providers in the U.S., as well as their mobile payment processor and mobile commerce provider, TOT Money, which has developed a leading presence in the Russian market.
Take a closer look at this diverse company by visiting www.NetElement.com
Or check out the Aptito platform by visiting www.Aptito.com
