New ergo update
ARMAND JEUNESSE - ERGO CONCEPT AG issued production order for innovative Dermocosmetology
Posted February 16, 2015,
Leeds, 16/02/2015 - ARMAND JEUNESSE, the premium cosmetics series of pharmaceutical Schöning Berlin, represents a new era of dermopharmacy. The combination of established high-tech active ingredients with plant stem cells from most robust and long-lived plants a revolutionary new Dermocosmetology with regenerative, restorative and anti-inflammatory properties originated.
The Argan plant stem cells used penetrate deep into the dermis and stimulate the body's skin stem cells. Cell renewal is accelerated, leaving the skin visibly smoother and more radiant look. In addition, the cells retain their ability to regenerate slow down the aging process of the skin, have a positive effect on the duration youthful appearance and visibly smooth out wrinkles. The existing ARMAND JEUNESSE portfolio includes the possibility products that need no perfume oils or known allergens, chemical or natural irritants.
Especially in urban areas are pharmacies increasingly compete with each other and need to also be able to operate successfully in the market in the future, raise their profile.
A clear line in terms of range and consulting services are frequent core elements of positioning. According to a recent survey conducted by the IHF Institute for Trade Research GmbH Cologne According to the report, around 40% of the surveyed pharmacists that cosmetic products for the image and the positioning of their pharmacy are extremely or very important. This applies to target with dermopharmacy a very quality-conscious audience or customers with sophisticated skin and to score next to the skillful product selection with professional consulting services.
With the decision to offer the innovative ARMAND JEUNESSE products exclusively in pharmacies, the ERGO CONCEPT AG fills an existing product niche while promoting the image of pharmacy as a quality provider of Dermocosmetology and a qualified skin and beauty advice.
The launch of ARMAND JEUNESSE Kosmetikserie be implemented in the first half of 2015. First to be collected for product acceptance in a defined test market with about 50 pharmacies first experience before then a nationwide rollout takes place in the third quarter of 2015. A corresponding production order issued on 12 February 2015 during the visit of the International Trade Fair for Natural Personal Care VIVANESS in Nuremberg ERGO CONCEPT AG.
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