Twitter Inc (TWTR)

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Twitter's Video Plans Include Autoplay Ad Previews


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Advertisers love Facebook's autoplaying video ads as well as YouTube's pay-for-plays ones. Now they're getting excited about Twitter's potential to combine the two features in its own nascent video ad product.

Twitter is mulling the possibility of making promoted videos automatically play 6-second previews when they pop up in people's feeds, according to people briefed on the company's plans. If the autoplay previews were to catch someone's eye, that person could click to watch the full video.

Twitter is also considering charging advertisers only when people click to watch a full video as opposed to charging for the initial autoplay previews, the people said.

Twitter hasn't firmly committed to the autoplay preview feature for ads or how it would charge advertisers for those ads, but the company's executives discussed both possibilities with advertisers in meetings during the International Consumer Electronics Show in Las Vegas. A Twitter spokesman declined to comment.

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