Jammin Java Corp (JAMN)

[Brophtron]

The problem with what you're saying

Year over year growth is what matters and Marley Coffee nails it.

The problem is that in the case of JAMN, year over year growth is like comparing apples to oranges. If you compare Q1 from 2013 with Q1 of 2014, sure you'll see growth; they were in 10 times the stores they were in they were the year before.

But then you get to Q3 in both years. In both years they were in about 5,000 stores. And Q3 of 2014 was only 15% greater than Q3 of 2013. When they stopped adding stores, they stopped revenue growth. Look at all of 2014 and Q3 was the only quarter where sales were greater than Q3 of 2013.

Basically, as JAMN stopped adding stores, revenue growth came to a grinding halt.

Quarter to quarter growth does not prove anything as their are other factors like seasonality at play.

Q4 is one of the coldest quarters of the year - November through January. 2 years ago, Q4 revenues went down 25%; last year Q4 revenues when down an astonishing 50%! BTW, it's "there", not "their".

it takes large expenses to grow and get your product into stores and set up distribution.

And in the last year they barely added any stores.