Jones Soda Co. Officially Launches New Cane Sugar Fountain Program
Business Wire Jones Soda Co.
February 3, 2015 9:20 AM
Jones Soda Co. Officially Launches New Cane Sugar Fountain Program.
Jones Soda Cane Sugar Premium Fountain Program
Jones Soda Co. (JSDA), a leading premium beverage company known for its customer-designed packaging, today announced the official launch and expansion of its premium Jones Cane Sugar Soda fountain program.
Developed in response to increased consumer demand for a premium alternative to the basic foodservice and QSR fountain offerings, Jones Soda has partnered with a number of customers and independent distributors across North America to offer Jones Cane Sugar Fountain Soda in a variety of classic and fun flavors that Jones is known for.
Leveraging its vast catalog of consumer submitted photography, Jones is working with its retail restaurant and foodservice customers to create custom designed, co-branded fountain equipment that incorporates both neighborhood-specific images submitted by consumers, as well as retailer-selected photographs that reflect the theme of each location. The end result is a stunning display that truly reinforces the emotional connection between the retailer, its consumer and Jones Soda, while still providing for competitive margin levels that food service operators expect with a traditional fountain programs. The program is being met with initial success in British Columbia, the Pacific Northwest, the Southwest, and Northeast markets, and is expanding rapidly as word of the program continues to gather interest from new partners.
Ian McCormick of Glaze Teriyaki, with locations in San Francisco, Manhattan and soon to be expanding in new states across the U.S., said of the program, “Incorporating the Jones premium cane sugar soda fountain program has been a huge hit with our loyal Glaze fans as we expand our new QSR concept. We are excited to have been one of the first partners to offer a truly unique craft soda fountain offering. Glaze is a premium high quality teriyaki concept and we consider it extremely important to offer our customers a unique, but also higher quality fountain offering with their meal.”
John Chapman, Director - Restaurant, of the Langley, BC, based Overwaitea Food Group which operates more than 140 stores under the Save-On-Foods, Overwaitea Foods, Urban Fare, Cooper's Foods, PriceSmart Foods and Bulkley Valley Wholesale banners, explained of the program, “We chose to work with Jones Soda for our new fountain initiative because we really wanted to offer something different and premium, with higher quality ingredients. Jones is such an iconic brand across Canada, and with their strong connection to their consumers through the use of their localized photographs, we saw this as a great way to engage our customers in a way that no other brand could.”
“There has been a recent increase in interest for premium craft soda, making this the perfect time for Jones Soda to launch our new margin enhancing program. From our traditional cane sugar cola and root beer to some of the more fun, signature flavors that we are so well known for like Berry Lemonade and Orange & Cream, our Jones fountain program has something to offer everyone,” said Jones Soda CEO, Jennifer Cue. “And with the inclusion of the iconic consumer photographs that we are so well known for showcased on the fountain equipment, we have created a fresh, custom program that truly sets us apart from standard, ordinary fountain programs. We are very proud to have partnered to date with some very like-minded foodservice innovators such as Glaze Teriyaki, Overwaitea Food Group, Voodoo Doughnuts, White Owl Social Club, Delicatus, Cheba Hut Toasted Subs, Flying Saucer Pizza, Fuddruckers, Nick’s Crispy Fried Tacos and soon to be available in Sumo Salads across Southern California. We look forward to expanding our craft fountain program as these foodservice concepts continue to expand and as larger foodservice operations look to more premium craft sodas as a real option.”
