Destiny Media Tech Inc (DSNY)

[Hugodrax]

For anything longer than a short video clip, HARDWARE DECODING is a must for any format to get any kind of traction. That is why all of the chip vendors build in standard (e.g. H.265 and VP9) decoders into their chips.

Decoding high quality video in software SUCKS CPU CYCLES AND BATTERY LIFE.

The cognitive dissonance on this point with DSNY touts is unbelievable.

If you don't believe me, here is some acutal data:

http://www.streaminglearningcenter.com/blogs/hevc-playback-and-dismal-device-battery-life.html

http://www.techspot.com/article/799-battery-life-analysis-video-playback/page2.html

"If these tests have taught us anything, the video player you use and the format of your video is critical to achieving the longest battery life."

"Finally, while HEVC is by far the most impressive format in that it provides astonishing quality with a low bitrate, it’s extremely resource intensive to decode, especially on relatively weak tablet hardware. Until we get efficient hardware decoding for the format in future platforms, it’s unlikely we’ll see it overtake H.264 as the most popular video format."


Folks, there is no free lunch. If Clipstream wants to match the new STANDARDS in terms of quality and compression (table stakes), it will KILL battery life of tablets, phones, and laptops. This is physics.

The links above show that doing software decode on the newer formats reduced battery life by 50% on a tablet.

For companies like YouTube, NetFlix, and Vimeo pumping video to millions of people across the net, even if they don't care about clients going mental over poor battery life, they will definitely care about compression.


That leaves small clips as the market opportunity - but the smaller the clip transcoding is even less of an issue.

Of course Clipstream requires HTML 5 - a large chunk of the population are still using browsers that don't support HTML5, such as IE8, still with a 20% desktop market share:

https://www.netmarketshare.com/browser-market-share.aspx?qprid=2&qpcustomd=0

So much for the "reach 100% of folks" argument. Maybe in 3-5 years.

Enjoy your weekend.