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HKUP Announces App Rebrand

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iHookup Social Announces Rebrand of Its Popular App, Eyes Broader Market Appeal
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New Brand Name to Be Revealed in Coming Weeks

CAMPBELL, CA -- (Marketwired) -- 01/28/15 -- iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life 'hook-up' opportunities, is pleased to announce that the Company has elected to transform its popular app via a complete rebrand across all platforms. The new name will be revealed in the coming weeks as the Company undergoes the necessary changes for a smooth transition. App downloads will proceed uninterrupted.
iHookup Social recently completed multiple rounds of focus group testing to evaluate both the expansion capabilities of "iHookup" and a possible new brand. After significant consistency in these tests and exceptional response to the new name, the decision was made.
"We realize that while we had tremendous success with the iHookup brand that we also were losing many potential users who assumed that the app was only for users looking for more intimate connections," stated Robert Rositano Jr., CEO, iHookup Social. "And while meaningful romantic connections will always be a foundation of our service, the research clearly indicates that we can greatly broaden our appeal with a rebrand."
"Soon, iHookup will transform into a venue that uniquely connects users based on interests and location with far more viral potential," added Rositano. "We will leverage the 'secret sauce' in our technology to continue to connect users looking for a relationship while also creating ways for affinity interest groups to find each other, interact, and more."
"And we will be perpetually finding ways to monetize the connections during and after a connection is made, whether it's a couple on a Friday night date at the local Italian bistro or a league of fantasy football devotees watching the game at the sports bar," added Rositano. "We are tearing down any walls that might have existed around our tremendous technology."
For a current Investor Presentation please visit: http://www.ihookupsocial.com/overview/
From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow
iHookup Social, Inc.
iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.
iHookup Social Announces Rebrand of Its Popular App, Eyes Broader Market Appeal