Creative Edge Nutrition Inc (FITX)

[ghostbuster]

Will Bill will draw the fictional cartoon character with his toes or his mouth?

The Globe had been requesting an interview with Isak Weber since Dec. 21, but the company had not owned up to his identity until Tuesday. Asked if Mr. Weber was real, chief executive officer Bill Chaaban said in an e-mail that Isak Weber was a “nom-de-plume” for an employee at CEN. He compared the situation to CEOs reading speeches written by others. “There are also many corporations that adopt an identity,” Mr. Chaaban said, giving “Ronald McDonald,” “Mr. Clean” and “Mr. Goodwrench” as examples.