Gordon knew the company needed a new name. So we brainstormed. ‘Democratique’ fuses the concept of the company and sets the tone for the business.
We designed a new logo, with crossed quills representing the fashion world and a star to reflect a democratic ideal. Then we created a website with dramatic black-and-white images and bold financial statements, balancing the look of clean sophistication for both potential brands and investors. The website now features a blog with a regular focus on helping brands uncover and optimize parts of their business.
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