Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

The problem is that branding is about formulating a blueprint of what the company stands for.

There is no straight line in life, but when you have defined what you stand for, like being the "athlete's company", the company of the UFC, Arnold Schwarzenegger, Tiger Woods and Johnny Manziel....then you cannot switch to become the company of Chippendale strippers as well.

Many American companies are very good at formulating brand blueprints, making it clear what attributes and personality that define their brands. So I wonder why Musclepharm has a problem with that?

Perhaps Musclepharm should hire some consultants, because it looks like the management has no clue. The branding seems to be outsourced to some advertising agency, when it entirely should be the responsibility of the management and the board.

If Musclepharm sticks to being the "athlete's company", including the company of professional bodybuilders, then it could make us a whole lot of money, in particular if it successfully enters the product category of protein bars.

Companies that want to be everything to everybody rarely make it big....