Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

I wish that Musclepharm would stick to it's original focus of sports.

The Arnold Iron line and the UFC line are both very successful...and Musclepharm only needs one more line in addition to these

What to do next for Musclepharm seems to be very clear, make a distinctive third sports line that Tiger Woods can endorse.

Instead, we see other attempts of extending the brand in directions that might damage the overall branding.

It would have been a disaster if Nike had extended the running shoes brand into a denim brand because Levi's was doing so great back in the 70ties.

Hopefully, the "Hardcore" line stays at bodybuilding.com. The lack of original slogans and name, like Raw Manhood or something like that, could be an indication that this line is exclusively for the benefit of the Deluca brothers.