UNDERSTANDING PAID EXPOSURE , There are thousands of public companies around the world all looking to attract shareholders so getting the word out is necessary to get the attention of the investing community. Because penny stock companies do not receive the traditional coverage of major media or analysts like their big brothers do, if they want to get their story out or keep investors informed, they have to pay for it. These advertisements are also known as investor relations (IR) campaigns and are designed to generate positive exposure to the investing community of the company.
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