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Sunday, January 25, 2015 10:06:18 AM
The fact is that Tiger Woods doesn't fit into the current branding, that's why Tiger Woods got a dead link on the Musclepharm.com web-site.
Giorgio Armani considers black, white, light blue and grey as being the most fashionable colors, which I agree with 100%.
So, perhaps Musclepharm should maintain the bright green versus light blue or grey if it desires making something classy for Tiger Woods.
Not so classy names may work with Tiger Woods as long as they relate to something he does....and as long as they are not tied to porn and violence.
Hardcore is a very uncool name to be honest. It has been used to death by the porn industry and all it does is indicating that something is more potent stuff. The packaging is very classy though, so those that find the name repulsive might not even notice it.
Monster Energy is so big because monster is a cool name, Musclepharm should spend less time looking for the repulsive names and more time looking for cool names. At the end of the day, we all want to be cool and not repulsive.
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