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[dDT]

Bloomberg's play for the Grey Lady could lift sector

Shares of New York Times (NYSE:NYT) ended with a 2.74% gain last week after a report of interest by Michael Bloomberg in making an acquisition gained traction.
2014 was a rough year for New York Times with a drop in ad sales cutting into the impact of higher subscription prices.
A new savvy ownership group could unlock more potential on the digital side. (see: Jeff Bezos' plans for Washington Post).
As noted by Re/code, although Bloomberg has the required chutzpah to make a run at the NYT, the controlling Ochs-Sulzsbergers family by all appearance is a reluctant seller.
Analysts speculate it could take an offer as high as $4B-$5B to land the company - more than double its $1.97B market cap.
What to watch: If a mega-deal were to be struck for NYT, there's a thought that it could raise the profile on other newspapers stocks (MEG, GCI, TPUB, LEE, MNI) on M&A potential, increased investment in digital initiatives, or a similar vanity white knight play (Bezos, Bloomberg) for assets.