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StocksAnonymous

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StocksAnonymous

Re: bellator_exec post# 72694

Saturday, 01/24/2015 3:30:45 PM

Saturday, January 24, 2015 3:30:45 PM

Post# of 80867
Maybe they are going to sell the hardcore series exclusively at bodybuilding.com and sell their other products at other retailers (like you've been saying that should do all along). Segment the brands by distribution channel...

-Hardcore at bb.com
-MusclePharm at GNC
-Arnold as mass market (Walmart, SAMs, etc.)

I wouldn't hate that strategy at all...that being said, I'd like to think Lind Walter isn't making much money on this deal, as he is a nobody to anyone outside of the bodybuilding world and Chippendales fans...

$MSLP - Proprietary ™

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