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Tuff-Stuff

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Tuff-Stuff

Re: None

Friday, 01/23/2015 12:03:06 PM

Friday, January 23, 2015 12:03:06 PM

Post# of 53906
Pandora up 8% on bullish OTR survey data

An OTR Global survey of 17 U.S. ad agencies found the agencies plan to significantly boost their Pandora (NYSE:P) ad spend this year, and are generally pleased with the performance of Pandora ads. OTR also reports Pandora local ad spend rose 90% Y/Y in Q4.
Pandora, which closed yesterday less than a dollar removed from its 52-week low of $15.26, has surged above $17 on OTR's report. The data comes four months after eMarketer observed Pandora's share of U.S. digital ad spend (an estimated 1.4%) remains far below its digital time share (7.1%), leaving plenty of room for growth. The Web radio leader has been investing heavily in growing its local ad salesforce.
Q4 results are due on Feb. 5. Shares go for 3x 2015E sales. This year's revenue growth consensus is at 31.9%.

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