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Wednesday, January 21, 2015 8:43:54 AM
Coastal Integrated Services’ acquisition of Simply Lids Inc., an award-winning company whose specialty is disposable beverage lids in the food services industry, appears to be trending in a direction pointed at shareholder value. The company’s patented technologies provide a safer, more enjoyable drinking experience, without splashing or spills, and has the added benefit of unique marketing opportunities never before realized in this industry sector. Simply Lids plans on being the leader in this multi-billion dollar sector through the application of its unique technology and innovation.
Market analysis into COLV’s upward trending strategy is tough to ignore as the US cup and lid demand is expected to reach $10 billion in 2018. What’s more, growth data is being driven by above average gains for food packaging cups and an improved outlook for foodservice revenue growth relative to the period of 2008-2013. In particular, cup and lid demand is expected to be fueled by the important role of beverages in restaurants and stores deemed to be revenue generators, along with the growing focus on specialty beverages among food service operators as a means of offsetting declining consumption of carbonated soft drinks.
The Simply Lids product offers what’s being called a ‘straight-from-the-cup’ experience. The company’s lids are designed with two things in mind – the user and the environment. It is apparent that the COLV subsidiary used logic when creating the product. Their customers get the ultimate drinking experience with no messy spills or splash. Sustainable and recyclable, the Simply Lids product uses less plastic and has a lower carbon footprint than other lids on the market.
User experience is nothing short of astounding. The company advises their customers to get ready to enjoy the most satisfying cup of their favorite beverage at any time and any place. Current disposable lids on the market require the consumer to sip their drinks out of a tiny hole. Subsequently, the lid leaks and splashes and can cause hot liquid to burn your mouth. Simply Lids contends, and rightly so, that nothing about that is natural. And if revolutionizing the beverage drinking experience were not enough, the Simply Slider™ provides the option to include Adserts. Customers can affix their promotional artwork of choice to the slider such as logos or contest or event details.
For more information, visit www.coastalintegratedservices.com or www.simplylids.com
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