iHookup Social Enters Next Phase With "Apple App Store" Approval of New Revenue Engine App
Initial Metrics Already Express an Approximate 193% Increase in Revenue per User
CAMPBELL, CA -- (Marketwired) -- 01/20/15 -- iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life 'hook-up' opportunities, is pleased to announce that the Company has entered into a critical next phase of development via Apple's "App Store" approval of its new revenue oriented version of the popular app.
Powered in part by its strategic relationship with Urban Airship and their market leading technology, the new iHookUp Social app is designed to leverage the Company's fast-growing user base, while increasing user engagement aiming to dramatically increase revenue opportunities per user. The limited data sample since approval on January 8, 2015 and to date suggests an increase in revenue per user of approximately 193%.
"We have kicked off 2015 with fantastic new app features and substantial advances in technology integrations, we have taken what we learned about user behavior and desires in 2014 and coupled them with a highly efficient revenue model," stated Robert Rositano, Jr., CEO, iHookup Social. "I'm excited, but not satisfied by the early revenue per user increases and by the fact that the increased revenue has had negligible to no impact on the User Experience (UX.)"
"More than anything, this app approval signals our deliberate entry into an important new phase of growth," added Rositano Jr. "We're past proof of concept. We're past the basic framework and beta phase thinking. Now, we're fully intent on perfecting our user growth and monetization
